Leila Bay Trading Company Flavored Sugar
Website:
http://www.wwgourmet.com
Services:
Packaging Design
Brochure Design
Copywriting
About:
World Wide Gourmet Foods, the parent company of the Leila Bay Trading Company brand wanted to introduce their new product line of natural, flavored cane sugar to the market in 2010. The design guidelines for this product line was that the sugar had to use the same glass jar as the gourmet finishing salts and the same label die cut, while giving the product line a completely separate look.
ShadowPeak Design looked at the flavored sugar as a dessert item and wanted to reflect that in the packaging with a clean design. The color scheme was chosen to pop off the shelf with bright colors that compliment the residual color from the natural flavors on the sugar. The label stock was chosen as a reflective label to make the colors even brighter.
ShadowPeak Design also designed a self-print brochure to insert into their recently printed catalog. The brochure incorporated the same design as the catalog and researched copy. The copy was researched and written for a potential customer that may not know about the new flavored sugar genre of specialty food condiments, including Google search result trends and benefits of cane sugar over refined table sugar.
