AMF Photography

Website:
www.amfphotography.com

Services:
Logo Design
Website Design & Development

About:
AMF Photography is a photography studio located in Everett, Washington.  The use an artistic, yet professional approach when taking portraits or sporting events. AMF Photography differs by looking outside the box and digging deep to capture the moment or image with dynamic proportions.  They want their client to be excited every time when looking at their photo.

When designing their logo, we tried to incorporate a professional look for their portrait clients, yet provide dynamic motion for their sporting event clients.  Since the company name is the client’s initials, we wanted to focus the design around it as a wordmark.  We discovered a solution after working a few concepts that allow the use of the wordmark, yet allows the use of an icon if preferred.